Our Mission:

Bring clarity and knowledge to all those in search of elite-level athleticism using science-backed and tested methods of training, mindful strategies, and tips from the best.

You will find no better place than here! No bullshit…No gimmicks.

How it all started

“After spending years continually sifting through online fitness blogs, research journals, health magazines, textbooks, and listening to supposed gurus, all we really were was tired and often more confused.

What we wanted was a singular place we could go that could give us high-quality information that was easy to understand, trust, and implement. So we decided to do it ourselves!

As former athletes, coaches, speakers, and business people ourselves, we understand the importance of value. Value in reason, in mistakes, in performance, progress, and action.”

— Jeremy Bubb

Meet Jeremy Bubb
Founder of Athlete’s Forge

Jeremy has experience coaching athletes from Olympians to first-timers in diverse sports. He’s worked with soccer, lacrosse, football, and basketball players, gymnasts, and boxers. His background in kinesiology, technology, and customer experience management brings about a unique and informed approach to athletics.

Jeremy is fueled by his passion for understanding how things work and how to make them work better. He considers himself a ‘life-long student’, eager to build a robust foundation in sport science and psychology to best cultivate talent and develop the highest caliber athlete one can become. Continued education, testing, and staying at the forefront of new research help him design better programs for athletes to utilize.

His hunger for knowledge and innovation has contributed to his success at four different universities and as a private coach. Here he has coached numerous All-Americans, a national champion, the sixth-furthest high school discus girl in history (later became the Olympic Champion and American Record-holder), collegiate conference team champions, third and sixth place national team finishes, six state champions most recently, and more.

In addition, he helped most of these athletes get to this level with little to no prior experience in their respective sports. Jeremy believes finding the mental strength and confidence to not only achieve, but get started is pivotal to success, a tenet he lives out through his interests in entrepreneurship, photography, branding, woodwork, cryptocurrencies, and other creative interests.

He is an ardent believer in making mistakes as often as possible, with minimal repeats.


“It's not about being perfect today or tomorrow -- it's never going to happen. We therefore should choose to merely pursue it in an attempt to reach our greatest potential before our ultimate end. Day after day, drudging through perpetual failure, we live to continue clawing our way up, summit the mountain, and view the rugged world we left behind.”
— Jeremy Bubb


Personal Highlights

  • Mentored four Division II universities and volunteered assistance to one Division I.

  • Coached the national champion in hurdles and numerous All-Americans, national qualifiers, and conference champions in all disciplines outside of distance running. 

  • Coached a team as high as 3rd (men) and 6th (women) place at NCAA national meet.

  • Led a Division II track team to its first conference championship against the defending national champions.

  • Trained alongside and helped coach the sixth furthest girl's high school discus thrower all-time (186'2-1/4"), and state record holder, who is now the current American record holder (234' 5-1/4"). 

  • He’s also worked with the four-time state champion and top 10 national girl's high jumper (5'11"). 

  • Coached the state discus record holder (PB of 198'1") and state champion shot putter (57’5”). Countless school records were broken, as well as top 5 places at the state level in all disciplines.

  • 13 years as a coach

  • Collegiate and post-collegiate decathlete

  • Former National and US level competitor

  • Rudy Project sponsored athlete

  • Competed with many Olympians and talented athletes from all over the world, including world record holders and World and Olympic Champions

  • 4 x USTFCCCA Specialist Certifications (Jumps, Sprints, Throws, Weightlifting)

  • USATF certified coach

  • Entrepreneur

  • Blogger

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We need your help though!

We want to build Athlete’s Forge to become the best place for all kinds of athletes to find the info they need to succeed. Get in touch with us with any feedback you have about the site or our service. We love to hear from all of you and hope we can grow together to be even more valuable to you.

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Other Offerings

In-Person Training

You work hard every day honing your craft. Sometimes you need an extra pair of trained eyes and guidance. Book a session with us and help elevate yourself fast.

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College Guidance

We are here with guides and suggestions to better help you navigate your path to NCAA eligibility, seek out coaches, and attain scholarship opportunities.

Athlete Interviews

Snag insider tips and stories from the mouths of the athletes, trainers, and coaches themselves. Check out interviews from the best in your sport.